What we do
Social Streets C.I.C is a digital practice that uses digital content skills and digital training to help bring about positive social change.
Social Streets is a community interest company that specialises in the field of civic, community and regeneration. Our clients and partners include high street managers, neighbourhood forums, place makers, local authorities and social enterprises. We work with clients and partners to find the best way to grow audiences around their social venture and to achieve social impact.
Digital content services include design and identity, web development, copywriting, optimisation, and social media management. Social Streets brings the excellence and quality of skills and methods normally used by international media brands to sell consumerist brands, and uses them to encourage participation in projects that benefit the community.
Social Streets also develops new ways to bring digital empowerment to a community. These include POW Digital Camp, an digital empowerment programme for high street businesses, and Collective Media Works, a community journalism programme for young people that promotes direct involvement and collective action in order to transform and re-appropriate local community life.
Social Streets works with partners in innovate ways to radically increase participation in social ventures and local communities. Our results are as ground-breaking as our partnerships.
The idea for Social Streets was created to help revitalise a high street in one of the most deprived boroughs in the UK, Roman Road in Bow, Tower Hamlets.
Too small to attract investment from local authorities or BIDs, Roman Road was left to languish. This resulted in high vacancy rates, high levels of business churn, low footfall and a lack of engagement from the local community. The local economy - and by extension the community it served - became stagnant and invisible. Yet like all neighbourhoods, Roman Road was rich with history, heritage, local heroes, historic shops, culture, art, community groups, architecture and, most importantly, community spirit.
Local resident Tabitha Stapely decided to create brand and a set of digital publishing platforms to help people fall in love with the high street, the beating heart of the community. Applying best practice editorial skills, Stapely created high-quality content to create a sense of identity and place, to celebrate the unique heritage, to promote local shops and businesses, to showcase local heroes and community groups - ultimately creating a sense of civic price that would lead to increased participation and resilience in the high street.
In 2014 Roman Road was digitally invisible. Now Roman Road LDN ranks first page on Google for a multitude of key search terms, has thousands of social media follower and attracts media attention from around the UK. In 2016, just two years after Roman Road LDN was set up, 12,000 people visited Roman Road Festival.
Vision & Mission
Social Streets is a non-profit community interest company. This means our Articles of Association include a clear social mission and we have an asset lock that ensures profits are re-invested into the company for the benefit of the community.
Our vision is of an economy that works for people and the planet, and to help achieve this our mission is to increase the effectiveness and profile of projects that benefit the community.
Founder Tabitha Stapely comes from the world of digital publishing where she worked as a content strategist and digital director for Hearst Magazines on titles including Elle, Red, Esquire, Handbag and Harpers, and previously The Telegraph Saturday Magazine.
Stapely left her career in glossy magazines to help make a difference in the world of social enterprises. She takes skills developed from global media brands and uses them to promote people and projects that benefit the community.
Coupled with technical and analytic skills as well as the amplification of social media, Social Streets's inspiring creative content will strengthen your brand and dramatically grow your audience.
Building communities around forces of good
Social Streets CIC is part of Social Incubator East (SIE), an incubator programme for social enterprises led by University of Cambridge Judge Business School. SIE provides business mentors, legal and financial advisors as well as a programme of inspiring speakers in the world of business and social enterprise.
Social Streets is a Community Interest Company. This ensures the social mission of this enterprise is never lost. Our mission is to promote financial and emotional investment in local communities. We aim to do this by creating content and communications that help people fall in love with the area in which they work, live and play.